Are Nike retail and DC employees affected?

No. The 2024 layoffs only affect ~1,500 corporate roles at Beaverton HQ. Nike retail employees, distribution center workers, and store managers are not impacted.

Which Nike functions were hit hardest?

Marketing, product creation, technology, and category management bore the brunt. The cuts aimed to flatten matrix layers, simplify the org structure, and refocus on core brand storytelling.

How do I pivot from Nike to a smaller DTC brand or tech?

Reframe Nike experience around brand scale, consumer storytelling, and digital commerce. Use AI Resume Builder to translate Nike marketing and product bullets into DTC, CPG, or tech product manager language with quantified impact.

Is Nike still hiring in 2026?

Yes — Nike continues hiring in digital/tech, retail, supply chain, and select brand roles, even while reorganizing corporate. Internal mobility is encouraged before separation.

Can AI tools really help me get rehired faster?

Yes. Final Round AI users land offers 2–3x faster by combining auto-apply (AI Job Hunter), polished resumes (AI Resume Builder), and live Interview Copilot for behavioral and portfolio rounds.

Nike Layoff Tracker · Updated Regularly

Nike Layoffs 2024: Live Tracker & Career Comeback Plan

Q: How much severance does Nike offer in the 2024 layoffs?

Nike's severance is tenure-based, typically 2 weeks of pay per year of service plus a base amount, healthcare continuation (COBRA), accelerated RSU vesting through next vest, outplacement services, and career transition support. Director and above often negotiate enhanced packages.

1,500+ corporate roles cut at Nike's Oregon HQ in a two-phase restructuring — including 740 in the second phase alone — as Nike reins in costs amid a sales slump and CEO transition. Get back on your feet faster with AI-powered interview prep, resume builder, and auto-apply job hunter.

1,500+

Corporate Roles Cut

2 Phases

Feb + Apr 2024

Marketing · Product · Tech

Top Affected Divisions

Beaverton, OR HQ

Hardest-Hit Location

Nike Layoffs at a Glance

Verified data from Reuters, Bloomberg, CNN, AP and other authoritative sources covering the Nike layoffs.

Phase 1 — Feb 2024

~1,700

Nike's first wave cut ~2% of global workforce (~1,700 corporate roles) as part of $2B cost-savings plan announced in Dec 2023.

CNBC (source)CNN (source)

Phase 2 — Apr 2024

740

Nike confirmed second phase: 740 more layoffs at world HQ in Beaverton, Oregon, beginning June 28, 2024 — largest layoff in Nike's history.

Reuters (source)OPB (source)

Restructuring Charges

$300M

Nike recorded ~$300M in restructuring charges related to the 2024 layoffs — including severance, outplacement, and facilities consolidation.

Severance Package

Tenure-based + COBRA

Nike offers tenure-based severance, healthcare continuation (COBRA), accelerated RSU vesting through next vest, outplacement services, and career transition support.

Hit by the Nike Layoffs? Here's What You're Up Against

Common challenges Nike employees face after a layoff — and how Final Round AI helps you overcome them.

Sportswear-specific resume reframing

Nike-specific terms (KC, GEO, Categories, FOB) and matrix-org titles don't translate cleanly to non-Nike consumer or tech ATS systems.

Years since you interviewed externally

Long-tenured Nike employees often haven't interviewed externally in 10+ years — modern STAR, case, and portfolio interviews feel foreign.

Sportswear market is consolidating

Adidas, Under Armour, Puma are also cutting. Pivoting to broader consumer/CPG, DTC e-commerce, or tech product roles opens broader options — but requires repositioning.

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Nike Layoffs FAQ: Severance, Career Pivot & Rehire

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Nike Layoffs 2024: 1,500+ Cut at Oregon HQ in Two-Phase Restructuring | Final Round AI